February 20 2018

6 Key Collaboration Change Agents

Thinking creatively about successfully adopting Microsoft Teams and Yammer.
I pondered on how we can make the process of user adoption a bit more fun and accessible. Based on experience I came up with the six collaboration change agents. At Perspicuity, we use this approach to introduce Microsoft Teams and Yammer to customers as part of their digital transformation journey.
Please do not think of these collaboration change agents as individuals. You will never find them working alone. What you will find, on a daily basis, are passionate community managers pivoting across these fictitious personas, nurturing digital transformation.


They align strategic goals and culture. They @another into conversations and instinctively know the subject matter experts. They Work Out Loud*. A simple philosophy that suggests instead of networking to get something, you lead with generosity, investing in relationships that give you access to other people, knowledge, and possibilities. It also encourages you to make your work visible, framing it as a contribution. Creating a growth mindset, breaking down business silos throughout the organisation and “going where no employee has gone before!”


They look for grassroots business-value stories that can be shared and use qualitative and quantitative storytelling that demonstrate the right behaviours and values. As a reporter, they will seek to make heroes of unsung employees and share collaboration technology success stories within the organisation in SharePoint Community Sites and meetings.


They work in private groups and gather information on the “voice of the customer or employee”. This might be made a public group after the detective work is completed as might include priceless tacit knowledge by subject matter experts that might be helpful to other colleagues.


They take a company temperature check using Polls — or simply pose big-ticket questions and capture fast, authentic employee feedback that might be helpful to internal communications or change management programmes.

Heads of State

They ‘Like’ comments and nurture the right behaviours and values within the organisation, rewarding and recognising actions that reinforce positive company culture. Remember, a ‘Like’ is also an acknowledgement that a post is read, appreciated and should be liberally used.

Sports Fans

They promote a work / life balance — encouraging the right team culture and utilising it to build a broader understanding of the company’s behaviour and values, deepening relationships with employee social events, fundraising, sports or photography groups etc.
We at Perspicuity recognise collaboration change agents as “intrapreneurial”, pioneering Community Managers with a key role to play in digital transformation.
The Aware solution by Wiretap fits neatly over them and their colleagues to protect organisations from unintentional data leaks, inappropriate language or compliance issue. Aware by Wiretap also nurtures serendipitous employee engagement opportunities!
About the author: Lesley Crook leads our User Adoption practice at Perspicuity, having worked with companies such as GSK, and her pragmatic approach helps us to achieve collaboration technology success in the modern workplace.
*Working Out Loud, author John Stepper.

Author: Lesley Crook

Categories: Office 365

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