Meet Imogen White
Marketing Executive
So, Imogen, tell us about your role at Perspicuity
As a Marketing Executive, I head up the marketing strategy and delivery for campaigns, graphic design, social media, content creation, and external communications.
This could be everything from creating brochures and factsheets for the sales team to help sell our services, to marketing email campaigns, to social media and content management, to brand guardianship, to SEO and website design (including this one!), and everything in-between.
I also help to support the sales team in the pre-sales process, designing them intranet and app mockups to show our potential customers the work we could deliver them.
Tell us about your previous experience
My professional background has been extensively customer experience-based, working in many sectors, from retail to social housing. I'm passionate about providing an excellent experience for any customer I come in contact with and strongly believe that everyone in an organisation is customer-focused, whether or not they are customer-facing.
I've also always been creative and studied Commercial Photography. I often feel that I would rather learn to do something myself than to externally source things and this has led to me having many strings to my metaphorical bow.
What does an average day look like for you?
As much of a cliche as it is to say, no two days are ever the same. As a generalist role, I've constantly got my hands on several creative projects, making sure the wider teams have everything they need to provide a great Perspicuity experience, through to marketing on Google and social media, creating engaging content and nurturing campaigns, designing emails, producing video, reporting on performance, A/B testing, creating customer mockups, acting as brand guardian, and more!
What's your favourite thing about your role?
I'm always having creative projects land on my desk, and I'm given a lot of creative freedom to get projects done.
I also enjoy the art of technical translation. I'm not a technically minded person when it comes to the services we deliver, and I really enjoy asking the correct questions until I can translate and present what we do in a digestible format.
Tell me about your career at Perspicuity
I originally joined Perspicuity as a Delight Specialist, assisting the Head of Marketing to deliver on all sales collateral and marketing assets, and was given the opportunity to step up into a more strategic, hands on role as Marketing Executive.
What's been your biggest learning?
I'm not a technically minded person (and I've still got a long way to go) but I'm enjoying getting to know the more technical side of what Perspicuity do and how it all works!
What's it like to work at Perspicuity?
Perspicuity is a collaborative space where ideas are encouraged and nurtured.
Ready to take the next step in your career?
From marketing to consultancy, sales to development, Perspicuity welcomes in a vast skillset. If you think you'd be a great fit at Perspicuity, get in touch with us.