Meet Imogen White

Marketing Executive

Imogen White

So, Imogen, tell us about your role at Perspicuity

As a Marketing Executive, I head up the marketing strategy and delivery for campaigns, graphic design, social media, content creation, and communications, both internal and external.

Tell us about your previous experience that you have brought to your role

My professional background has been extensively customer experience-based, working in many sectors, from retail to social housing. I'm passionate about providing an excellent experience for any customer I come in contact with and strongly believe that everyone in an organisation is customer-focused, whether or not they are customer-facing.

I've also always been creative and studied Commercial Photography. I often feel that I would rather learn to do something myself than to externally source things and this has led to me having many strings to my metaphorical bow.

What does an average day look like for you?

As much of a cliche as it is to say, no two days are ever the same. As a generalist role, I've constantly got my hands on several creative projects, making sure the wider teams have everything they need to provide a great Perspicuity experience, through to marketing on Google and social media, creating engaging content and nurturing campaigns, designing emails, producing video, reporting on performance, A/B testing, creating customer mockups, acting as brand guardian, and more!

What's your favourite thing about your role?

I'm always having creative projects land on my desk, and I'm given a lot of creative freedom to get projects done. I feel like my creativity is not only constructively challenged but ultimately trusted.

Tell me about your career at Perspicuity

I originally joined Perspicuity as a Delight Specialist, assisting the Head of Marketing to deliver on all sales collateral and marketing assets, and was given the opportunity to step up into a more strategic, hands on role as Marketing Executive.

What's been your biggest learning?

I'm not a technically minded person (and I've still got a long way to go) but I'm enjoying getting to know the more technical side of what Perspicuity do and how it all works!

How would you describe what it's like to work at Perspicuity?

A collaborative space where ideas are encouraged and nurtured.

Are You Ready to Take The Next Step in Your Career?

From marketing to consultancy, sales to development, Perspicuity welcomes in a vast skillset! If you think you'd be a great fit at Perspicuity, get in touch with us!

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